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Motorola has finally made a smartphone better than Xiaomi

Motorola is somewhat similar to Metallica – also an American star of yesteryear, which has enough energy for creativity even today, though many fans no longer like the new repertoire. Unlike HTC, which firmly answered “you are goats, we are handsome!” And decided to die, just to not succumb to the requests of customers, Motorola draws conclusions from the wishes of the public and tries to produce something competitive, but something different from “ the Chinese. ” In part, she succeeds, and I will show you this clearly with the example of the just-released 2019 models from the IFA exhibition.
And Motorola is a very good example of why it’s better to be an arrogant marketer and give out functions by the teaspoon, as Apple does, and not give customers what they ask. How many d’Artagnans were in the comments saying “all these elongated screens and a large number of cameras are complete garbage, it would be better to work on system optimization and modules. The future is with modules and plug-in gizmos! ”

Yeah. Well, Motorola Z Play came out in 2016 – one, but not a bad camera, firmware licked to the ideal + a good AMOLED display + 3500 mAh in a thin case, with which the smartphone worked as much as competitors with 4200-4500 mAh. If you want, upgrade the speaker to the level of a Bluetooth speaker, if you want, buy an external battery module and get better battery life than smartphones with 6000 mAh.

But it didn’t take off – people laid out 28 thousand for Honor 8 with a fast but voracious Chinese processor, IPS-display, without fast charging and “okay, it will do” cameras, and initially they ignored the more sensible, but less powerful Motorola for 35 thousand. And over 28-30 thousand were ignored too.

In Russia, the shockproof flagships of Motorola were not appreciated, so their latest generations did not even bring it to the Russian Federation

And the flagships with an unbreakable screen, Moto X Force / Z Force, for some reason, too, did not “take off”. Although we conducted a survey on the site, it turned out that many more readers are breaking the screen than they accidentally drop their smartphones into the water. But this is not a reason not to buy Samsung, and then say “oh, the pink bar on the display!” And give 20 thousand for the replacement of the matrix. Because the service center answers you, “it’s you, darling, you dropped the smartphone yourself, and now you are trying to spin us up like warranty fools for warranty repairs.”

In general, Motorola all the time missed by fashion and, in the end, was forced to moderate its ardor. Moto now doesn’t even have a full-fledged flagship – if earlier Moto Z were smartphones of the most expensive Samsung / Huawei / LG / Sony level, then the current Moto Z4 is a device of Honor 20 level (not Pro, but regular) or Xiaomi Mi 9T, with a processor, screen and camera level mobile phones for 25-30 thousand rubles.

The bulk of the new Motorol and completely migrated to the middle and budget class, and even without the support of modules. Recently, it has turned out quite sensibly – for example, Moto G7 Power with a minimum of “amenities”, but with 5000 mAh and a peppy Snapdragon 632 processor, it has now become the most enduring smartphone up to 15 thousand rubles (because these ZenFone Max Pro Asus have been removed from you off the assembly line). And what about the new models that were shown today, September 5, 2019?

Moto One Zoom
The name of equipment abroad has recently been very reminiscent of texts from the Ukrainian “pop” – with their manner of sculpting the word “One” into all shoved and unshielded places, one could crank up a gorgeous alteration of the song of Sofia Rotaru. Because when I see “One Drive” (OneDrive on Windows), “One Plus” (OnePlus, the manufacturer of smartphones), “X Box One” (Xbox One, game console) in my head, “One viburnum outside the window, One family again behind table, One path so that she gets home herself … “. So Motorola now has new smartphones coming out under the names One Action (“One Action”?), And now One Zoom (“One Zoom” or “Full Zoom”). Well, okay – if Europeans do not goggle at such names, then we, the citizens of the country in which AvtoVAZ (Volga Automobile Plant) operates, are all the more sinful to be indignant. If only the smartphone was good.

And he really is not bad. Take a look:

• Very unusual, expensive in appearance and expensive to the touch. What do you want to do with me, but I consider these your blessed Xiaomi Mi 9, Huawei P30 and other Samsung Galaxy Note 10 faceless iPhone-like “vegetables.” More or less beautiful Samsung Galaxy S10 and Huawei Mate 20 are a thing of the past, Meizu also “loved” the original design of its flagship Meizu 16 and also joined the theft of iPhone design with the transition to Meizu 16Xs.

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